After the holidays, the long lines move from the check out counters to the return counters. In fact, 46 percent of consumers surveyed by Discover Card stated that they return gifts “every once in a while.” And three percent of surveyed consumers admitted they return “most” gifts.

Because approximately 9 percent of returns in the US are fraudulent, costing retailers an estimated $16 billion a year, some retailers have recently adopted more stringent return policies. If you find yourself on the receiving end of an unwanted gift, the experts at Money Management International offer the following advice to make the return process as painless as possible.

• Read the fine print. If you have a receipt, it will likely contain information about the store’s return policy. If you do not have the policy in writing, check the store’s website for information. Pay particular attention to time limits. Note that some items are subject to a restocking fee.



• Watch the condition. Generally, you will have more luck if your returns are new, unused, and contain all original product packaging and accessories. Typically, a store will not accept returns of CDs, movies, video games or software if the item has been opened.



• Know the limits. Some gifts are not meant to be returned. For example, gift cards, pre-paid music cards, and phone cards are seldom returnable. Some clearance items are only refunded at the most current sale price. If an item is personalized, it is probably non-returnable.



• Don’t make it a habit. According to Consumer Reports, many major retailers use software systems to monitor return behavior. For example, Wal-Mart’s system alerts cashiers to customers who return more than three items without receipts within 45 days. Many other large retailers use the services of Return Exchange, which maintains return-tracking databases for stores.

Consider alternatives. If you are unable to return an unwanted gift, consider selling the item to the highest bidder at one of the many online auction sites. If you have a gift card that you do not wish to use, sell it or trade it for something more to your liking at www.cardavenue.com or www.swapagift.com. You might also consider donating the item to a favorite charity. As the old saying goes, ‘one man’s trash is another man’s treasure.’

Another alternative is to simply keep the gift you were given. When making your decision, consider the value of your time; Discover Card survey respondents who return gifts spend from one to three hours on the process.